Goal:
Enhance a positive online presence in search results for the name and surname of the CEO of a financial company to increase partner trust. Remove negative listings from the top 10 Google search results.
Region: USA, United Kingdom
Duration: 9 months
Work Done:
- Analysis and monitoring of relevant keywords in specified regions
- Developed a strategy to enhance online reputation (ORM, SERM, SEO)
- Created a strategy for external PR publications:
- 2 publications (profile creations) per month on trusted platforms for each region
- Utilized behavioral algorithms in the Google search engine for the specified regions
- Reduced negative listings in search results using proprietary algorithms influencing Google search rankings
Result: In the USA region, there were 3 negative listings in the top 10 Google search results. We displaced all 3 negative listings to the 2nd and 3rd pages, and 6 of our publications are now in the top 10 Google results for the USA region. In the UK region, there were 2 negative listings in the top 10 Google search results. We displaced these 2 negative listings to the 2nd page of Google search results, and 5 of our publications are now in the top 10 Google results for the UK region. The project achieved a 100% success rate. We are currently providing ongoing support for maintaining a positive online presence and continuous monitoring.